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Wow that was easy! – Delighting customers and making it easy aren’t strange bedfellows

by Gerry Brown | Nov 7, 2013 | Customer Effort

The famous South African golfer Gary Player was asked about whether his win in yet another major golf tournament was a piece of luck. His response; “The harder I work the luckier I get”, and it made me think about the on-going debate about whether customers want to be...
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